Data and technology
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Each goal has strategies specific to achieving it. Many of those strategies apply to multiple goals. Throughout the planning process, we identified a set of broader strategies that may not be specific to a goal or set of goals but underlie the entire plan and play an important role in realizing our regional vision.

Leverage data and technology

Under the past two transportation bills, Metropolitan Planning Organizations like MARC have been increasingly required to incorporate data-driven transportation planning into their plans and programs. This means using information such as crash reports, pavement conditions and congestion reports to help prioritize investment decisions to ensure the limited regional funds are being used for their highest and best use. This, combined with the relatively recent availability of big data, has revolutionized how the transportation industry is approaching data driven decisions.

As access has increased, MARC’s goal is to improve the management of that data to ensure privacy standards are maintained while also acting as a data resource to our member communities. As the infrastructure for technology, such as 5G wireless technology, and mapping and geographic information systems software programs continue to advance so does our ability to collect, process and share data in a meaningful way to inform transportation policy decisions.

This ability to access, manage and share reliable transportation data helps:

  • Our transportation system perform better.
  • Staff, elected officials and the public make informed, data-driven decisions.
  • Cars and trucks share information with each other and with infrastructure such as roads, traffic signals, etc.
  • Coordinate improvements and construction across jurisdictional boundaries.

In addition to managing current data, as an industry we must proactively anticipate technological advancements to the greatest extent possible. One example is MARC’s work to create an Autonomous and Connected Vehicle Framework, which recognizes potential impacts these technologies may have on our region and provides recommendations for how to prepare for their implementation. Supporting projects and programs that make effective use of new technologies to advance regional goals is important to ensure that our transportation system continues to support the region’s people, economy and environment. As part of the plan development MARC surveyed member communities and asked if they were supporting the development of 5G. This can be seen in the map below, along with the planned Electric Vehicle Carsharing locations.

5G and Planned Electric Vehicle Carsharing

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